Clients | Stellaria Creative Company

Some of our past clients include...

Jeanette's Businesses

As the business owner of Aerial Arts Santa Cruz, Jeanette took her engagement and experiential marketing background and applied it regularly to AASC marketing strategies. Here are multiple examples of experiential tactics used to promote the aerial acrobatics studio from 2013 through 2016 during a plethora of street fairs, festivals and parades.

AASC at PCS Fundraiser

Aerial Arts Santa Cruz performed for a fundraiser for Pacific Collegiate School in Santa Cruz in 2016.

PCS Event

Cirque Camp Promotion Party

Jeanette with seven of her students and fellow pole teachers at the Cirque Camp Promotion Party in her own studio (Aerial Arts Santa Cruz) 2014.

AASC at PCS Fundraiser

Aerial Arts Santa Cruz performed for a fundraiser for Pacific Collegiate School in Santa Cruz in 2016.

1/14

Aerial Arts Santa Cruz

Synergy at Sea 2019

A mermaid sits in an oyster to welcome guests to a 2020 Alaskan cruise information event, Synergy at Sea.

Synergy at Sea 2019

Aerialist Erin performs as a mermaid at the 2020 Alaskan cruise informational event, Synergy at Sea.

Dancing in the Streets for National Dance Week 2017

Jeanette performing for National Dance Week in the "Fire" number to promote a Stellaria show later in 2017.

Synergy at Sea 2019

A mermaid sits in an oyster to welcome guests to a 2020 Alaskan cruise information event, Synergy at Sea.

1/23

Stellaria Creative Company

Jeanette launched Stellaria Creative Company (formerly Stellaria Entertainment & Production) early 2013, right before starting Aerial Arts Santa Cruz. She simultaneously ran both businesses with more emphasis on AASC in the beginning. After selling the studio in 2016, Jeanette focused on Stellaria and re-branded after exposure to mixing experiential marketing with interactive performance art. These images are from Stellaria's own self-promotion and marketing tactics.

Theme Parks & Attractions

California's Great America

Hired on contract by All Wheel Sports, Jeanette helped to cast acrobats for Great America's 2019 Halloween Haunt season.
Jeanette performed atop her lollipop lyra while perched on a shipping crate in the area of the park called "Blood Yard."
Jeanette and her aerialist counterpart from Blood Yard would stay after shows to interact and photo-op with guests.

Hair Extension Action Shot

This was another action shot from Jeanette's lollipop lyra performance in the Blood Yard at Great America during Halloween Haunt 2019. See the full performance here: https://youtu.be/Ph4GlY1P4ao

California Great America's 2019 Halloween Haunt at the Blood Yard

This was the shipping crate that Jeanette performed lollipop lyra on top in the Blood Yard at Great America. It was about 50 feet in the air.

Jeanette at Halloween Haunt's Blood Yard 2019

This was an action shot from Jeanette performing at California Great America's Halloween Haunt 2019. See the full performance here: https://youtu.be/Ph4GlY1P4ao

Hair Extension Action Shot

This was another action shot from Jeanette's lollipop lyra performance in the Blood Yard at Great America during Halloween Haunt 2019. See the full performance here: https://youtu.be/Ph4GlY1P4ao

1/9

86730112_10157017272105959_8351038005506

86295961_10157017272330959_7021810056198

The Backwoods Valentine's Day Dinner 2016

This was an image from Stellaria Creative Company's original show, The BackWoods. It debuted at Roaring Camp on Valentine's Day 2016 in the Bret Hart Hall.

86730112_10157017272105959_8351038005506

1/25

Roaring Camp Railroads

Stellaria Creative Company has worked with Roaring Camp Railroads many times as atmospheric entertainment during festivals; hosting staged shows and productions in the Bret Hart Hall; and as interactive characters onboard the train (New Year's Train 2019 and Valentine's Day 2020).

Santa Cruz Beach Boardwalk

1/0

Merlone Geier (Capitola Mall)

Event Planning & Experiential Marketing

After admiring Jeanette's work at the Santa Cruz Children's Museum (see below) during 2018, the Capitola Mall hired her for multiple events spanning 2018 through 2020.
Jeanette helped to plan the Bunny Hop 2019 event; Miracle on 41st St. 2019 event; the large Christmas tree in the center of the water fountain at the entrance to the Capitola Mall; as well as the actual Santa set for photos near the Food Court, all in 2019 (all images in gallery to right).
Jeanette was commissioned to help entertain guests during the Capitola Mall's 2018 Miracle on 41st St. event by performing aerial performances near the Food Court (all images in gallery to right).

Jeanette gets detailed

The day leading up to the Capitola Mall's annual Bunny Hop event 2019 was filled with planning and egg-stuffing. Jeanette was the official documentary of the event.

Balloon Carnations

Intricate balloon carnations decorated the Capitola Mall's annual Bunny Hop event, 2019.

front side of Santa set

This was near the front of the 2019 Santa set near the food court in the Capitola Mall that Jeanette helped put together.

Jeanette gets detailed

The day leading up to the Capitola Mall's annual Bunny Hop event 2019 was filled with planning and egg-stuffing. Jeanette was the official documentary of the event.

1/20

Cabrillo College

Engagement Marketing & Atmospheric Entertainment

Cabrillo College spring 2018

This was the Cabrillo College spring 2018 student fair. Jeanette was representing Stellaria casually in the aerial hoop.

Cabrillo spring 2018 fair

Another image of Jeanette in aerial hoop during Cabrillo's annual spring fair 2018.

Cabrillo College spring 2019

Jeanette on PoleSilks during Cabrillo College's spring festival 2019.

Cabrillo College spring 2018

This was the Cabrillo College spring 2018 student fair. Jeanette was representing Stellaria casually in the aerial hoop.

1/9

Jeanette performed twice per year at Cabrillo College's annual spring and fall carnivals from 2017 - 2019 as a source of engagement and interactive marketing, as well as atmospheric entertainment.

Engagement Marketing & Event Promotion

Assessed and suggested the creation of a Facebook event page with associated advertising, which boosted sales 10% in one day.
Event promotion on social media (Facebook, Instagram and Twitter) before the event -- 4 impressions per month.
Engagement Marketing before the event through flyering and speaking to targeted demographics.
Engagement Marketing used during the event ("crowd hype" to set the tone of the day).

Integrated Marketing & Fundraising

Helped to raise over $6,000 for a singular event weekend in the museum.
Put the museum in a forward-facing position to other businesses in the area.
Redesigned all Print Marketing Collateral (brochure, flyers, etc.) for consisting branding.
Made daily social media impressions and campaigns that helped grow the museum's following on Facebook, Instagram and Twitter, and generate interaction.
Engagement Marketing and Feedback Loop initiated multiple times in the form of contests, interactive exhibits and direct-to-consumer questionnaires.
Initiated analytics and data spreadsheets to capture the museum's statistics and facts for future Marketing uses.
Organized an entirely new section of said Integrated Marketing techniques for the museum to easily maintain from one source rather than fragmented over various marketing channels.